where are you headed?
About Us
Happy Canyon Consulting helps clients build brands based on insights. We work with organizations ranging from large corporations to startups to nonprofits to uncover insights and then develop business and marketing plans, launch new products and services, and communicate more effectively.
What we do.
Insights & Market Research (Uncovering)
- Ideation: development, launch, growth, revitalization
- Customer Insights: perceptions, attitudes, behaviors, decision drivers
- Landscape Analysis: customer, competitive, market, brand assessment
- Brand Exploration: launch, audit, refresh, reinvention
- Product or Service Concept Testing: development, launch, growth, pivot
- Customer Journey Mapping
- Message and Creative Testing
Brand & Marketing Strategy (Connecting)
- Brand Pillars: culture, story, service, experience, identity
- Value Proposition & Positioning Statement Development
- Communications Platform: elevator statement, signature story, benefits, and reasons to believe, brand personality, voice and tone development
- Messaging Strategy & Key Message Development
- Customer Persona Development
Strategic Planning (Driving Forward)
- Vision, Mission & Value Alignment & Articulation
- Business Plan Development & Recharge
How we do it.
- Ethnographic and In-Context Studies
- Confab Sessions & Design Charrettes
- Affinity Groups
- Focus Groups
- In-depth Interviews
- Workshop Design & Moderation
- Synthesis, Analysis & Actionable Deliverables
Our Partners
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